During the first quarter of 2016 the Empresa das Águas do Vimeiro recorded a growth in sales volume of 19,5% over the same period of the previous year.
This is the latest data available and reflects an outstanding performance of the brand that has been showing consolidated, notorious and continuous growth.
The closing of 2015 reinforces this trend even further, as it presents a 20,8% increase in sales volume and 17% in turnover, when compared to 2014. Data from APIAM shows that in the same the period, the national market for bottled water, grew by 8%, thanks to the economic and consumption recovery. In this context, the Vimeiro brand was able to stand out and present better values than the rest of the market.
By crossing this information with the CANADEAN statistics, there’s a growth of the Vimeiro brand ofaround 29% in the non-carbonated segment and by almost 14% in the carbonated waters segment.
According to Pedro Esteves, commercial and marketing director of EAV, these numbers, which are the result of the confidence placed by consumers and the notoriety attained, allow the consolidation of the position of the brand in both segments – carbonated and still water – thus increasing turnover and market share.
Despite the predominance of distribution brands and their significant weight, which was heavily influenced by the price factor at purchase decision moment, the last year showed clearly positive results in all the waters that make up the Vimeiro portfolio.
Pedro Esteves, who argues that the brand currently has a range of products adapted to the preferences and needs of all consumers, predicts continued growth for the fourth consecutive year and points to a 7,5% increase in sales volume until the end of 2016.Back