From July 19 to 28, Águas do Vimeiro will be present at Santa Cruz Ocean Spirit, an International Wave Sports Festival which will take place at Santa Cruz Beach, in Torres Vedras.
As the festival’s official water, in addition to ensuring that the many athletes present over the 10 days of the event stay hydrated, Vimeiro will engage in brand activation activities at the event venue by offering gifts and carrying out an awareness campaign promoting the separation and recycling of plastic packaging in partnership with the company Electrão – trust to recycle.
As the environment and recycling become more and more vital, Empresa das Águas do Vimeiro (EAV) intends to reinforce the connection with the environment by positioning itself as a brand that is concerned with environmental issues while also bringing it closer to nature, the region and events that push for sustainability and environmental awareness, as is the case with the Santa Cruz Ocean Spirit Festival, with the sea and sand as the centre of attention.
Catching the wave of recycling and placing packaging in the right containers is a way to protect and thank nature for its contribution. With a portfolio that includes both glass and plastic bottles, this brand campaign aims not only to promote recycling but also to show that it is possible to minimize environmental impact by giving a second life to these materials.
In addition to supporting this festival, which combines music with wave sports, Vimeiro was recently an official sponsor of several initiatives in the region, such as the Joaquim Agostinho Trophy and the São Pedro Fair.Back