Mission, Vision, Values


To transcend, every day, the expectations of our customers, consumers, partners, employees and shareholders, guaranteeing the profitability of the invested capital through the permanent creation of added value for the Vimeiro brand.

To ensure that we are permanently customer-oriented, by offering a product which ensures total quality and is perfectly adapted to the needs of our clients.


To be recognized as the most traditional water brand in Portugal, who knows how to reinvent and create new products that meet the most current consumer trends.

To be able to associate health, well-being, lightness and fun to the drinking of bottled water.


Our daily life is governed by the following values:

  • Teamwork,
  • Proactivity,
  • Critical Sense,
  • Continuous Improvement,
  • Rationalization of Costs,
  • Process Optimization,
  • Feeling of Belonging.